The Transformation of two Advertising Agencies
One of the first NY digital agencies, IconNicholson was founded as Nicholson NY in 1987. It was generating about $10m in annual revenue when I joined as VP of Finance in 2004. Over the next eight years the company grew, rebranded, and reorganized to become known as LBi US and was generating over $100m annually.
During my tenure, I became CFO and the agency expanded from a single NY office into a multi-office leading digital advertising agency. LBi US grew organically over the next few years, and also made the strategic acquisitions of Syrup, Creative Digital Group, Special Ops Media and MRY (formerly Mr. Youth). The financial transformation of Icon Nicholson into the single operating unit LBi US led to it becoming the cornerstone of the LBi Global Portfolio. Transformation complete, LBi was sold to Publicis Groupe for $540m in 2012.
When I was introduced to Gary Vaynerchuk back in early 2013, VaynerMedia was a fairly small not very well known Social Media agency based in NYC & SF with an incredible family like culture with over 200 inspiring millennials crushing it on Social for their Fortune 100 clients. At that time VaynerMedia generated about $14m of revenue annually. I was brought on as the agency's first CFO to help create structure and improve the organizational design to allow the agency to scale at the amazing pace it was growing. Most of the pieces I architected with Gary and his brother and VM Co-Founder AJ back in 2013, including a proper Finance, IT, Office Services and HR department have become the foundation that has allowed the agency to flourish today. The agency has evolved from just a social media shop into a highly in-demand full service agency, with deep creative and production capabilities, as well as a robust Paid Media practice.
Gary and I had an ambitious 5 year financial plan, hoping to reach a $100m revenue goal by the end of 2017. Thanks to the tremendous hustle of Gary and the entire agency we reached that goal a year early with $100m in revenue in 2016. That's over 600% revenue growth from 2012, capped with a nod from AdAge listing VaynerMedia as one of the agencies to watch in 2017. http://adage.com/article/special-report-agency-alist-2017/ad-age-s-2017-agencies-watch/307583/
Scott joins the board of Music Matters. Announcement in the Hollywood Reporter
Scott was featured in Namely's national commercial campaign which has aired thousands of times in the US.